I have long believed that there are two types of art: art for the home and art as an investment. After all, how many people have an original Picasso in their living room? It’s for this reason that the concept of investment art has never truly sat well with me. Primarily because I used to work in an industry where I saw first-hand wealth being hoarded and used as a commodity to create more wealth.
I had always made it my mission to make my art as inclusive and affordable as possible. Creating and selling prints affordably to allow more people to enjoy art has always been part of the plan. As well as concentrating on affordability, I’ve also always wanted to create art that brings both meaning and a level of happiness to peoples’ lives. But we now live in a world where we consume almost as quickly as we disregard and throw away.
For this reason, I’ve been made to rethink my approach to selling art. I want everyone to benefit from investing in my affordable art by finding a way for it to immediately increase in value once you own it, so that it isn't just another pointless consumption item.
To do this I'm trialling a new sales method. If you purchase a new item near the beginning of an edition release then you will pay less for the item – reaping the reward for buying sooner. If you buy a print later in the edition release then you will pay a higher price. All prints will be limited edition, whether screenprints or digital, but each edition will be split into pricing tiers.
Ultimately though, all investors will benefit once the print edition is sold out as it becomes an item of scarcity, and the second market opportunities will further increase its value.
So, if it comes to the day where the print you bought no longer brings you the same joy as it did when you originally bought it, you will know that it has increased in value, giving you the opportunity to sell it and invest in something new.